Abstract
It was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigerator model, the basic difference was in the motor; the current AC motor would need to be replaced with a DC motor, which was more efficient but also more expensive. He would have to find a suitable supplier of DC motors in a very short time. Delayed sourcing of components would cause delays in the production of a new refrigerator and result in a later launch of new products. Within the home-appliance industry, the fierce level of competition meant that any delays in launching new products would result in a loss of sales. How should Whirlpool go about the process of finding a suitable supplier for the required DC motor parts? Should the company explore the possibility of developing its current supplier, or should it quickly engage an existing supplier of DC motors?
Translated title of the contribution | Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier |
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Original language | Chinese (Simplified) |
Number of pages | 8 |
Publication status | Published - 30 May 2014 |
Case number
9B12DC12Case normative number
9B12DC12-CCCase type
Field CaseUpdate date
22/09/2021Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- Suitable Supplier
- IPO(Initial public offering)
- Global Sourcing
- Supplier Quality
- Strategic sourcing
- Supplier/ Vendor Selection Criteria
- China
Case studies discipline
- Operations & Management Science
Case studies industry
- Other Services