“百花牌”蜂产品

Beijing Baihua Apiculture Technology Development Corporation was a company with nearly one hundred years of history, and was the only Chinese established brand in the beekeeping industry. It held more than 60% of the market share in Beijing. However, in recent years, its sales volume had begun to slow down with the growth rate outside Beijing being higher than in Beijing. In addition, its customers were mainly the elderly and consumers complained that its product packaging was dated and out of style. In 2011, The third Board was set up. The new development strategy was to revive the century-old brand, enter the national market and create a national brand.