Abstract
This case is a supplement to A Rough Road to Entrepreneurial Success (A).Mr. Yang’s company had been doing well in its choice of a heart valve project, yet the market was too small. Thus, the company decided to enter the surgical stapler market and begin R&D on its own. The R&D and launching of the product in an international exhibition was a success, yet Yang met unexpected difficulties when building the factory for production. The construction contractor turned out to be dishonest and the completion of the factory’s construction seemed hopeless. Yang and his team felt lost in handling the situation. Yang realized that entrepreneurial success was really a tough and rough road!
Original language | English |
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Number of pages | 8 |
Publication status | Published - 1 Jan 2005 |
Case number
ENT-14-023Case normative number
ENT-14-023-CECase type
FieldUpdate date
2016-06-17Published by
China Europe International Business SchoolKeywords
- Entrepreneurship
- Medical Devices
- Product R&D
- Project Management
- Strategic Planning
Case studies discipline
- Entrepreneurship
Case studies industry
- Health Care Services