Swire Properties: Sustainable Development Strategy (A)

Yuan Lu (First Author), Wei He (Participant Author)

Research output: Other contributionCase Studies

Abstract

On a sunny morning in the spring of 2009, Cary Chan, the Head of Technical Services and Sustainability at Swire Properties, sat with us in his new office in One Island East, and reflected on his experience of sustainable development at Swire Properties over the past decade. He explained how he had witnessed many changes in sustainable development practices in Swire Properties over the years, and recalled the impressive lengths Swire Properties’ top management had gone to in order to integrate sustainable development into the company’s corporate mission. Given the company’s rapid growth, especially seen in its entry into Mainland China, Mr. Chan proposed a plan to the executive board to improve sustainable development practices in Hong Kong and to introduce them in Mainland China.
Original languageEnglish
Number of pages15
Publication statusPublished - 1 Jan 2010

Case number

STR-14-101

Case normative number

STR-14-101-CE

Case type

Field

Update date

2016-06-23

Published by

China Europe International Business School

Keywords

  • Core Values
  • Corporate culture
  • Market Entry
  • Sustainable Development

Case studies discipline

  • Strategy

Case studies industry

  • Real Estate and Rental and Leasing

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