How China is Driving Sharing Economy Innovation

Description

CEIBS Professor of Marketing Jeongwen Chiang takes us on a deep dive into China’s sharing economy. Among the topics he explores: why China’s sharing economy is among the most advanced and innovative in the world, which sharing platforms are most popular right now with Chinese millennials, and what criteria venture capital investors use to evaluate sharing economy start-ups. This lecture was recorded during a session at the CEIBS Center for Emerging Market Studies Corporate Roundtable Discussion held on April 11, 2017 at CEIBS Shanghai Campus.