How small companies can make globalisation work for them

Press/Media: Newspaper ArticlesInterview


Globalisation isn’t ALL about the big names. Author of “Born Globals, Networks and the Large Multinational Enterprise” and CEIBS Professor Shameen Prashantham explains how small companies can punch above their weight by leveraging networks and partnering with large multinational companies.

Period11 Sept 2015

Media contributions


Media contributions


  • Interview