Prof. Daniel Chng on companies' imitation behaviour

Description

Companies within an industry or strategic group tend to pay attention to what others are doing, and will often imitate products, practices, and decisions of others. When does it pay for international firms to copy their local or non-local rivals? CEIBS Assistant Professor of Strategy and Entrepreneurship Daniel Han Ming Chng explores the potential benefits and costs of such imitation - also known as isomorphic behaviour - in a global setting.