Prof. George Yip on Strategic Transformation

  • George S. Yip

Press/Media: Newspaper ArticlesInterview


CEIBS Professor of Management and Co-Director of the CEIBS Centre on China Innovation George Yip, co-author of Strategic Transformation: Changing While Winning, examines the strategies employed by British firms that have succeeded in making major changes while also maintaining high levels of performance.

Period22 Mar 2013

Media contributions


Media contributions


  • Interview