Prof. Xiang Yi on Consumer Favourites & Design of News

Press/Media: Newspaper ArticlesInterview


CNN, BBC or Fox? How do you decide? In order to better understand how competitive broadcast news providers can better attract and retain viewers, CEIBS Associate Professor of Marketing Xiang Yi has co-authored a research study that looks at how competition in the marketplace and the complexity of news stories interact to influence viewership.

Period25 Nov 2013

Media contributions


Media contributions


  • Interview