Who are the ASEAN Champions?

Description

Parkland Chair Professor of Strategy at CEIBS Seung Ho Park explains some of his key research findings on ASEAN Champions - strong local firms operating in the ASEAN Economic Community in Southeast Asia, which is set to become the seventh largest economy in the world. Here Professor Park discusses the factors that have enabled these high-performing firms to succeed, and in many cases to beat rival multinational firms. He also shares several examples of these firms in different countries throughout the ASEAN community.