Marketing

Research output

Research output per year 2012 2022 2023 2023

• 11 Journal
• 5 Report
• 2 Case Studies
• 1 Monograph
• 2 More
  • 1 Conference contribution
  • 1 Working paper

Research output per year

Research output per year

Search results

• Case Studies

  绿色饮食倡导者OATLY：如何开启中国大市场？

  Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

  Research output: Other contribution › Case Studies

  • Oat 100%
  • Coffee Drink 20%

• 贝泰妮：多触点数字时代持续打造国货品牌力

  Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.

  Research output: Other contribution › Case Studies

  • Touch 100%
  • Injection 33%
  • Cosmetic 33%
• Conference contribution

  Information Design of Online Platforms

  Tony Ke, T., Lin, S. & Lu, M. Y., 2023, EC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation. London, United kingdom, p. 912 -

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • Information 100%
  • Consumers 100%
  • Design 100%
  • Design Information 100%
  • Information Design 100%
• Journal

  A conceptual framework of contemporary luxury consumption

  Wang, Y., Sept 2022, In: International Journal of Research in Marketing. 39, 3, p. 788-803 16 p.

  Research output: Contribution to journal › Journal

  • Wealth 100%
  • Social Status 100%
  • Conceptual Framework 50%
  • Socioeconomic Status 50%
  • Research 50%
  16 Citations (Web of Science)

• A framing effect in the judgment of discrimination

  Hsee, C. K. & Li, X., 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 47

  Research output: Contribution to journal › Journal

  • Discrimination 100%
  • Information 50%
  • Framing Effect 25%
  • Legal Decision 18%
  • Research 12%

• Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

  Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 87, 5, p. 776-792 17 p.

  Research output: Contribution to journal › Journal

  • Goals 100%
  • Research 20%
  • Psychological State 20%
  1 Citation (Web of Science)

• "It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information

  Li, XL., Hsee, CK. & O'Brien, E., 4 Nov 2022, In: Journal of Marketing Research. 18 p.

  Research output: Contribution to journal › Journal

  • Counter-factual 100%
  • Information 100%
  • experiencer 71%
  • presenters 71%
  • Buyers 42%
  2 Citations (Web of Science)

• L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods

  Wang, Y., XU, AJ. & Zhang, Y., 2022, In: Journal of Consumer Research.

  Research output: Contribution to journal › Journal

  • Research 100%
  • Works of Art 100%
  • Self-Transcendence 50%
  • Mental State 50%
  • Field Study 50%
  5 Citations (Web of Science)

• Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond

  Yang, Y., Li, X. & Hsee, C. K., 2023, In: Consumer Psychology Review. 6, 1, p. 121-132 12 p.

  Research output: Contribution to journal › Journal

  • Sunk Cost 100%
  • Dependent Variable 100%

• Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology

  Wang, Y., Jul 2022, In: Journal of Consumer Psychology. 32, 3, p. 537-540 4 p.

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Consumer Psychology 100%
  • Residential Mobility 50%
  • Psychology 50%
  4 Citations (Web of Science)

  46 Downloads (Pure)

• The divergent impact of reward magnitude on goal eagerness and effort investment

  Jin, L., Xu, Q., Wang, Y. & Zhang, Y., Nov 2021, In: Organizational Behavior and Human Decision Processes. 167, p. 101-113

  Research output: Contribution to journal › Journal

  • Goals 100%
  • Goal Striving 25%
  1 Citation (Web of Science)

• The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men

  Chen, Q., Wang, Y. & Ordabayeva, N., 2022, In: Journal of Consumer Research.

  Research output: Contribution to journal › Journal

  • Screening 100%
  • Luxuries 83%
  • Consumption 83%
  • Women 66%
  • Men 66%
  5 Citations (Web of Science)

• The Psychology of Negative-Sum Competition in Strategic Interactions

  Hsee, C. K., Zeng, Y., Li, X. & Imas, A., 2023, In: Journal of Personality and Social Psychology. 11 p.

  Research output: Contribution to journal › Journal

  • Continuous Time 100%
  • Experimental Paradigm 100%
  • Strategic Interaction 100%
  • Downstream Consequence 40%
  2 Citations (Web of Science)

• 商业皆本土

  Quelch, J. A., 2012, In: 经理人. 11, p. 62-63

  Research output: Contribution to journal › Journal
• Monograph

  The Essential Book of Business and Life Quotations

  Turpin, D. V. (ed.), 2023, 1 ed. Anthem Press.

  Research output: Book/Report › Monograph

  • Books 100%
  • Quotations 37%
  • Enterprises 37%
  • Quotation 37%
  • Aristotle 25%
• Report

  2022 CEIBS ESG White Paper

  He, J. (ed.), Wang, H. (ed.), Ding, Y. (ed.), Lee, J. S. K. (ed.), Price, L. J. (ed.), Chen, S. (ed.), Rui, O. M. (ed.), Wang, Y. (ed.) & Guo, M. (ed.), 2022

  Research output: Book/Report › Report

  Open Access

  File
  633 Downloads (Pure)

• 2022 ESG白皮书

  Translated title of the contribution: 2022 ESG WHITE PAPER何今宇 (ed.), 汪泓 (ed.), 丁远 (ed.), 李秀娟 (ed.), 白诗莉 (ed.), 陈世敏 (ed.), 芮萌 (ed.), 王雅瑾 (ed.) & 郭敏 (ed.), 10 May 2022

  Research output: Book/Report › Report

  Open Access

  File
  220 Downloads (Pure)

• 2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective

  Qi, W. (ed.), Zhang, Y. (ed.), Lu, M. (ed.), Li, X. (ed.), Chen, Z. (ed.), 魏天天 (ed.), LI, E. (ed.), Zou, Y. (ed.), Cao, J. (ed.), Zhao, E. (ed.), Liu, L. (ed.) & 李豆豆 (ed.), 2022, 61 p.

  Research output: Book/Report › Report

  Open Access

  File

  • Global Strategy 100%
  • Fashion Industry 100%
  • Perspective 100%
  • Culture 100%
  • Young People 100%
  224 Downloads (Pure)

• 2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力

  Wang, Q. (ed.), Zhang, Y. (ed.), Lu, Y. (ed.), Li, X. (ed.), Chen, Z. (ed.), 魏天天 (ed.), LI, E., ZOU, Z., Cao, Z. (ed.), Zhao, L. (ed.), Liu, G. (ed.) & 李豆豆 (ed.), 2022, 117 p.

  Research output: Book/Report › Report

  Open Access

  File
  664 Downloads (Pure)

• 2023 ESG白皮书

  Translated title of the contribution: 2023 ESG WHITE PAPER汪泓 (ed.), 杜道明 (ed.), 王雅瑾 (ed.), 何梓晴 (ed.), 李秀娟 (ed.), 白诗莉 (ed.), 陈世敏 (ed.) & 芮萌 (ed.), 8 Apr 2023

  Research output: Book/Report › Report

  Open Access

  File
  1586 Downloads (Pure)
• Working paper

  Rare Diseases Are Not Rare in China: What can be done more for this Special Category of Patients (CEIBS Working Paper, No. 046/2022/MKT/POM, 2022)

  Bouteiller, E., Mar 2022.

  Research output: Working paper

  Open Access

  File

  • Healthcare 100%
  • Drugs 50%
  • Foci 50%
  • Steam 50%
  • Recognition 50%
  159 Downloads (Pure)