Gao Wang

Search results

• 2023

  2022年中国首席营销官（CMO）调查报告

  Translated title of the contribution: The 2022 CMO Survey Report in China王高 (ed.) & 崔洪波 (ed.), 31 Mar 2023, 91 p.

  Research output: Book/Report › Report

  Open Access

  File
  126 Downloads (Pure)

• 绿色饮食倡导者OATLY：如何开启中国大市场？

  Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

  Research output: Other contribution › Case Studies

  • Oat 100%
  • Coffee Drink 20%
• 2022

  2021年中国首席营销官（CMO）调查报告

  Translated title of the contribution: The 2021 CMO Survey Report in China王高 (ed.) & 崔洪波 (ed.), 8 Aug 2022, 81 p.

  Research output: Book/Report › Report

  Open Access

  File
  32 Downloads (Pure)

• ApiYoo: A New Breed of Entrepreneurship

  Wang, G., Zhu, Q. & Zhang, C., 30 Jun 2022, 6 p.

  Research output: Other contribution › Case Studies

  • Startup 100%
  • Entrepreneurship 100%
  • Markets 100%
  • Preference 66%
  • Revenue 66%

• Wuling Hongguang MINIEV: A New Breed of Chinese Automaker

  Wang, G. & Zhu, Q., 1 May 2022, 14 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Chinese 100%
  • Enterprise 100%
  • Market 100%
  • Electric Vehicles 66%

• 五菱宏光MINIEV：中国汽车新物种

  Translated title of the contribution: Wuling Hongguang MINIEV: A New Breed of Chinese Automaker王高 & 朱琼, 1 May 2022, 15 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Chinese 100%
  • Enterprise 100%
  • Market 100%
  • Electric Vehicles 66%

• 艾优：颜值差异化战略

  Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.

  Research output: Other contribution › Case Studies

  • Startup 100%
  • Entrepreneurship 100%
  • Markets 100%
  • Preference 66%
  • Revenue 66%
• 2021

  2020年中国首席营销官（CMO）调查报告

  Translated title of the contribution: The 2020 CMO Survey Report in China王高 (ed.) & 崔洪波 (ed.), 13 Jul 2021, 86 p.

  Research output: Book/Report › Report

  Open Access

  File
  64 Downloads (Pure)

• 直播带货: 昙花一现还是大势所趋

  王高 & 张锐, 2021, In: 全球商业经典. 1, p. 86-91

  Research output: Contribution to journal › Journal

• 解构“国潮热”

  王高, 2021, In: 经理人. 6, p. 46-48

  Research output: Contribution to journal › Journal
• 2020

  2019年中国首席营销官（CMO）调查白皮书

  Translated title of the contribution: The 2019 CMO Survey Report in China王高 (ed.) & 崔洪波 (ed.), 19 Nov 2020, 100 p.

  Research output: Book/Report › Report

  Open Access

  File
  28 Downloads (Pure)

• 中国企业如何把握疫情后的全球化趋势?

  Wang, G., 2020, In: 小康. 16, p. 22-23

  Research output: Contribution to journal › Journal

• 云集：社交电商黑马的崛起之路

  Wang, G. & Ruan, L., 1 Jan 2020, 17 p.

  Research output: Other contribution › Case Studies
• 2019

  “逆向型”企业的成长路径:多案例研究

  李晓飞, Wang, G. & 马宝龙, 2019, In: 营销科学学报. 1, p. 28-44

  Research output: Contribution to journal › Journal
• 2018

  猪八戒网盈利之经

  Wang, G., 2018, In: 经理人. 6, p. 62-65

  Research output: Contribution to journal › Journal

• 猪八戒网盈利之经

  Wang, G., 2018, In: 企业家信息. 10, p. 116-118

  Research output: Contribution to journal › Journal

• 猪八戒网：腾云中的迭代升级

  Wang, G. & Zhu, Q., 1 Jan 2018, 22 p.

  Research output: Other contribution › Case Studies
• 2017

  全球化之路:中国企业跨国并购与整合

  Wang, G., Xin, K. R., Yeung, A., Ding, Y. & Chen, W., 1 Jan 2017, 中信出版集团. 238 p.

  Research output: Book/Report › Monograph

• 新零售的出路在哪里

  Wang, G., 2017, In: 企业观察家. 12, p. 56-58

  Research output: Contribution to journal › Journal
• 2015

  JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

  Wang, G., Zhu, Q. & Zhang, R., 1 Jan 2015, 22 p.

  Research output: Other contribution › Case Studies

  • Catha Edulis Extract 100%
  • Volume 33%
  • Tea (Beverage) 16%

• JDB Herbal Tea (B): Got Inflammation? Drink JDB

  Wang, G., Zhu, Q. & Zhang, R., 1 Jan 2015, 17 p.

  Research output: Other contribution › Case Studies

  • Catha Edulis Extract 100%
  • Ruling 80%
  • Courts 60%
  • Campaign 60%
  • Tea 60%

• 《中国好声音》：现象级娱乐节目

  Wang, G., Zhu, Q., Chen, W. & Zhang, R., 1 Jan 2015, 25 p.

  Research output: Other contribution › Case Studies

• 三全食品（A）：速冻食品的领导者

  Wang, G. & Zhang, R., 1 Jan 2015, 27 p.

  Research output: Other contribution › Case Studies

• 三全食品（B1）：收购龙凤

  Wang, G. & Zhang, R., 1 Jan 2015, 11 p.

  Research output: Other contribution › Case Studies

• 三全食品（B2）：收购龙凤

  Wang, G. & Zhang, R., 1 Jan 2015, 2 p.

  Research output: Other contribution › Case Studies

• 三全食品（C1）：O2O的探索

  Wang, G. & Zhang, R., 1 Jan 2015, 8 p.

  Research output: Other contribution › Case Studies

• 三全食品（C2）：O2O的探索

  Wang, G. & Zhang, R., 1 Jan 2015, 2 p.

  Research output: Other contribution › Case Studies

• 加多宝凉茶（A）：怕上火，喝王老吉

  Wang, G., Zhu, Q. & Zhang, R., 1 Jan 2015, 16 p.

  Research output: Other contribution › Case Studies

• 加多宝凉茶（B）：怕上火，喝加多宝

  Wang, G., Zhu, Q. & Zhang, R., 1 Jan 2015, 14 p.

  Research output: Other contribution › Case Studies

• 基于顾客感知的品牌资产指数构建与行业分析 Development of customer-based brand equity index and its application to industry analysis

  马宝龙, Wang, G., Ying, SUN., Bao-long, MA., 邹振兴, 孙瑛, Gao, WANG., Jing-jing, BU., Zhen-xing, ZOU. & 步晶晶, 2015, In: 管理科学学报. 18, 2, p. 36-49

  Research output: Contribution to journal › Journal
• 2014

  The impact of a product-harm crisis on customer perceived value

  Ma, B., Wang, G., Zhang, L. & Li, F., 2014, In: International Journal of Market Research. 56, 3, p. 341-366

  Research output: Contribution to journal › Journal

  • Customer 100%
  • Customers 100%
  • Brand 66%
  • Research 22%
  • Competitive Market 22%
  5 Citations (Web of Science)

• “互联网营销”要慎行

  Wang, G., 2014, In: 销售与管理. 10, p. 84-86

  Research output: Contribution to journal › Journal

• 慎行“互联网营销”

  Wang, G. & Wang, G., 2014, In: 中欧商业评论. 8

  Research output: Contribution to journal › Journal
• 2013

  “百花牌”蜂产品

  Wang, G. & Zhang, R., 1 Jan 2013, 21 p.

  Research output: Other contribution › Case Studies

• 怎样收获好“庄稼”

  Wang, G. & Wang, G., 2013, In: 中欧商业评论. 2, p. 1

  Research output: Contribution to journal › Journal

• 杜拉拉“升值”记

  Wang, G. & Zhang, R., 2013, In: 中欧商业评论. 7, p. 110-116

  Research output: Contribution to journal › Journal

• 质量属性变化对满意与忠诚关系的调节作用 The Moderating Effect of Quality Attribute Perceptual Change on Satisfaction-loyalty Relationship

  Xu, Y., Zhao, P., Wang, G., 徐茵, Wang, G. & 赵平, 2013, In: 南开管理评论. 4, p. 114-123

  Research output: Contribution to journal › Journal
• 2012

  Li-Ning: Make the Change

  Wang, G. & Fu, X., 1 Jan 2012, 23 p.

  Research output: Other contribution › Case Studies

  • Consumers 100%
  • Prices 66%
  • Globalization 33%
  • Nonprofit Organizations 33%
  • Market Reaction 33%

• 京东商城：360度成长之路

  Wang, G., Zhang, R. & Xu, L., 1 Jan 2012, 26 p.

  Research output: Other contribution › Case Studies

• 掌好营销的“双轮”

  Wang, G., 2012, In: 复印报刊资料：市场营销. 12, p. 50-51

  Research output: Contribution to journal › Journal

• 掌好营销的“双轮＂

  Wang, G., 2012, In: 中欧商业评论. 9, p. 55-57

  Research output: Contribution to journal › Journal

• 李宁：让改变发生

  Wang, G. & Fu, X., 1 Jan 2012, 16 p.

  Research output: Other contribution › Case Studies
• 2011

  A Story of Lala’s Promotion

  Wang, G. & Zhang, R., 1 Jan 2011, 23 p.

  Research output: Other contribution › Case Studies

  • Fever 100%
  • Copyright 100%
  • Climax 100%
  • Hyperthermia 100%

• 杜拉拉升职记

  Wang, G. & Zhang, R., 1 Jan 2011, 21 p.

  Research output: Other contribution › Case Studies
• 2010

  The effects of product-harm crisis on brand performance

  Ma, B., Wang, G., Zhang, L. & Li, F., 2010, In: International Journal of Market Research. 52, 4, p. 443-458

  Research output: Contribution to journal › Journal

  • Brand 100%
  • Harm 85%
  • Performance 71%
  • Market Structure 57%
  • Research 28%
• 2009

  关系营销范式下营销努力对客户行为的影响研究

  马宝龙, Wang, G., 李金林 & 李纯青, 2009, In: 南开管理评论. 12, 3, p. 52-160

  Research output: Contribution to journal › Journal

• 如何缔造营销神话——基于中国10家快速成长企业的研究

  Wang, G., 赵俊霞, 杨斌, 林健, 马宝龙, 陈浩 & 李飞, 2009, In: 中欧商业评论. 5

  Research output: Contribution to journal › Journal