Yajin Wang

Search results

• 2025

  2025 ESG白皮书

  Translated title of the contribution: 2025 ESG White Paper 汪泓 (Editor), 杜道明 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 濮方可 (Editor), 陈世敏 (Editor), 芮萌 (Editor) & 张飞达 (Editor), May 2025, 85 p.

  Research output: Book/Report › Report

  Open Access

  File

  • Environmental, Social and Corporate Governance 100%
  110 Downloads (Pure)
• 2024

  2024 CEIBS ESG White Paper

  Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024

  Research output: Book/Report › Report

  Open Access

  File
  1657 Downloads (Pure)

• 2024 ESG白皮书

  Translated title of the contribution: 2024 ESG WHITE PAPER汪泓, 杜道明, 王雅瑾, 何梓晴, 濮方可, 李秀娟, 陈世敏 & 芮萌, 20 Apr 2024

  Research output: Book/Report › Report

  Open Access

  File
  1330 Downloads (Pure)

• Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products

  Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Social Mobility 100%
  5 Citations (Web of Science)

  276 Downloads (Pure)

• Luxury branding and the creator Economy: Emerging challenges and future avenues

  Prandelli, E., Wang, Y. & Weijo, H., Sept 2024, In: International Journal of Research in Marketing. 41, 3, p. 455-467 13 p.

  Research output: Contribution to journal › Journal

  • Emerging Economies 100%
  • Brand Management 100%
  • Luxuries 100%
  • Tuition Fee 12%
  2 Citations (Web of Science)

• Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market

  Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.

  Research output: Other contribution › Case Studies

  • Alcoholic Beverage 100%
  • Beverage Industry 33%

• 海马体：摄影界的新物种

  Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.

  Research output: Other contribution › Case Studies

  • Future Direction 100%
  • Senior Leadership 100%
  • Standardized Service 100%
  • Business Model 100%
  • China 100%
• 2023

  2023 CEIBS ESG White Paper

  Wang, H., Turpin, D. V., Wang, Y., He, Z., Lee, S. K. J., Price, L. J., Chen, S. & Rui, M., 1 Nov 2023

  Research output: Book/Report › Report

  Open Access

  File
  610 Downloads (Pure)

• 2023 ESG白皮书

  Translated title of the contribution: 2023 ESG WHITE PAPER汪泓 (Editor), 杜道明 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor) & 芮萌 (Editor), 8 Apr 2023

  Research output: Book/Report › Report

  Open Access

  File
  7092 Downloads (Pure)

• Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

  Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 87, 5, p. 776-792 17 p.

  Research output: Contribution to journal › Journal

  • Goals 100%
  • Research 20%
  • Psychological State 20%
  8 Citations (Web of Science)

• 绿色饮食倡导者OATLY：如何开启中国大市场？

  Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

  Research output: Other contribution › Case Studies

  • Oat 100%
  • Coffee Drink 20%

• 贝泰妮：多触点数字时代持续打造国货品牌力

  Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.

  Research output: Other contribution › Case Studies

  • Touch 100%
  • Injection 33%
  • Cosmetic 33%
• 2022

  2022 CEIBS ESG White Paper

  He, J. (Editor), Wang, H. (Editor), Ding, Y. (Editor), Lee, J. S. K. (Editor), Price, L. J. (Editor), Chen, S. (Editor), Rui, O. M. (Editor), Wang, Y. (Editor) & Guo, M. (Editor), 2022

  Research output: Book/Report › Report

  Open Access

  File
  1707 Downloads (Pure)

• 2022 ESG白皮书

  Translated title of the contribution: 2022 ESG WHITE PAPER何今宇 (Editor), 汪泓 (Editor), 丁远 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor), 芮萌 (Editor), 王雅瑾 (Editor) & 郭敏 (Editor), 10 May 2022

  Research output: Book/Report › Report

  Open Access

  File
  360 Downloads (Pure)

• A conceptual framework of contemporary luxury consumption

  Wang, Y., Sept 2022, In: International Journal of Research in Marketing. 39, 3, p. 788-803 16 p.

  Research output: Contribution to journal › Journal

  • Wealth 100%
  • Social Status 100%
  • Conceptual Framework 50%
  • Socioeconomic Status 50%
  • Research 50%
  41 Citations (Web of Science)

• L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods

  Wang, Y., XU, A. & Zhang, Y., 2022, In: Journal of Consumer Research.

  Research output: Contribution to journal › Journal

  • Research 100%
  • Works of Art 100%
  • Self-Transcendence 50%
  • Mental State 50%
  • Field Study 50%
  15 Citations (Web of Science)

• Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology

  Wang, Y., Jul 2022, In: Journal of Consumer Psychology. 32, 3, p. 537-540 4 p.

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Consumer Psychology 100%
  • Residential Mobility 50%
  • Psychology 50%
  5 Citations (Web of Science)

  123 Downloads (Pure)

• The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men

  Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, In: Journal of Consumer Research.

  Research output: Contribution to journal › Journal

  • Screening 100%
  • Luxuries 83%
  • Consumption 83%
  • Women 66%
  • Men 66%
  22 Citations (Web of Science)
• 2021

  The divergent impact of reward magnitude on goal eagerness and effort investment

  Jin, L., Xu, Q., Wang, Y. & Zhang, Y., Nov 2021, In: Organizational Behavior and Human Decision Processes. 167, p. 101-113

  Research output: Contribution to journal › Journal

  • Goals 100%
  • Goal Striving 25%
  2 Citations (Web of Science)