Yajin Wang

Search results

• 2023

  2023 ESG白皮书

  Translated title of the contribution: 2023 ESG WHITE PAPER汪泓 (ed.), 杜道明 (ed.), 王雅瑾 (ed.), 何梓晴 (ed.), 李秀娟 (ed.), 白诗莉 (ed.), 陈世敏 (ed.) & 芮萌 (ed.), 8 Apr 2023

  Research output: Book/Report › Report

  Open Access

  File
  1072 Downloads (Pure)

• Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

  Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 17 p.

  Research output: Contribution to journal › Journal

  • Goals 100%
  • Research 20%
  • Psychological State 20%

• 绿色饮食倡导者OATLY：如何开启中国大市场？

  Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

  Research output: Other contribution › Case Studies

  • Oat 100%
  • Coffee Drink 20%

• 贝泰妮：多触点数字时代持续打造国货品牌力

  Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.

  Research output: Other contribution › Case Studies

  • Touch 100%
  • Injection 33%
  • Cosmetic 33%
• 2022

  2022 CEIBS ESG White Paper

  He, J. (ed.), Wang, H. (ed.), Ding, Y. (ed.), Lee, J. S. K. (ed.), Price, L. J. (ed.), Chen, S. (ed.), Rui, O. M. (ed.), Wang, Y. (ed.) & Guo, M. (ed.), 2022

  Research output: Book/Report › Report

  Open Access

  File
  354 Downloads (Pure)

• 2022 ESG白皮书

  Translated title of the contribution: 2022 ESG WHITE PAPER何今宇 (ed.), 汪泓 (ed.), 丁远 (ed.), 李秀娟 (ed.), 白诗莉 (ed.), 陈世敏 (ed.), 芮萌 (ed.), 王雅瑾 (ed.) & 郭敏 (ed.), 10 May 2022

  Research output: Book/Report › Report

  Open Access

  File
  174 Downloads (Pure)

• A conceptual framework of contemporary luxury consumption

  Wang, Y., Sept 2022, In: International Journal of Research in Marketing. 39, 3, p. 788-803 16 p.

  Research output: Contribution to journal › Journal

  • Wealth 100%
  • Social Status 100%
  • Conceptual Framework 50%
  • Socioeconomic Status 50%
  • Research 50%
  11 Citations (Web of Science)

• L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods

  Wang, Y., XU, AJ. & Zhang, Y., 2022, In: Journal of Consumer Research.

  Research output: Contribution to journal › Journal

  • Research 100%
  • Works of Art 100%
  • Self-Transcendence 50%
  • Mental State 50%
  • Field Study 50%
  2 Citations (Web of Science)

• Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology

  Wang, Y., Jul 2022, In: Journal of Consumer Psychology. 32, 3, p. 537-540 4 p.

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Consumer Psychology 100%
  • Residential Mobility 50%
  • Psychology 50%
  3 Citations (Web of Science)

  13 Downloads (Pure)

• The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men

  Chen, Q., Wang, Y. & Ordabayeva, N., 2022, In: Journal of Consumer Research.

  Research output: Contribution to journal › Journal

  • Screening 100%
  • Luxuries 83%
  • Consumption 83%
  • Women 66%
  • Men 66%
  5 Citations (Web of Science)
• 2021

  The divergent impact of reward magnitude on goal eagerness and effort investment

  Jin, L., Xu, Q., Wang, Y. & Zhang, Y., Nov 2021, In: Organizational Behavior and Human Decision Processes. 167, p. 101-113

  Research output: Contribution to journal › Journal

  • Goals 100%
  • Goal Striving 25%
  1 Citation (Web of Science)