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Yinliang Tan
Professor of Decision Sciences and Management Information Systems
,
Decision Sciences and Management Information Systems
https://orcid.org/0000-0001-8971-818X
Email
yrtan
ceibs
edu
Website
https://www.ceibs.edu/teacher/25029
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Research Output
(5)
Research output
4
Journal
1
Case Studies
Research output per year
Research output per year
1 results
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2025
POOK Technology: How AI Drives Business Value and Productivity Enhancement
Tan, Y.
& Liu, G.,
12 Feb 2025
,
16 p.
Research output
:
Other contribution
›
Case Studies
Brand Management
100%
Specific Industry
100%
Artificial Intelligence
100%
Generative Artificial Intelligence
33%
ChatGPT
33%