Abstract
星巴克细致而充满激情的门店管理,为顾客提供了一种服务和产品的“可期性”,正是这种可期性吸引客人走进星巴克。
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 92-99 |
Journal | 中欧商业评论 |
Issue number | 6 |
Publication status | Published - 2011 |
Keywords
- 客人
- 星巴克
- 门店管理
Arthur Yeung (First Author), Lei Shen (Participant Author), 朴抱一 (Participant Author)
Research output: Contribution to journal › Journal
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 92-99 |
Journal | 中欧商业评论 |
Issue number | 6 |
Publication status | Published - 2011 |