东方明珠并购东方有线:同一控制还是非同一控制企业合并?

Translated title of the contribution: Oriental Pearl Group's acquisition of Oriental Cable Network: Business Combination Under Common Control or Not?

张奇峰, 陈世敏

Research output: Other contributionCase Studies

Abstract

In October 2019, Oriental Pearl Group purchased 2% of the equity of Dongfang Cable at the price of 100.56 million yuan, increasing the proportion of the equity of Dongfang Cable from 49% to 51%, thus incorporating Dongfang Cable into the consolidated statements. Li Jun, a senior analyst in the media industry, received a call from institutional investors and needed to express his opinions on the following issues: (1) Oriental Pearl Group's acquisition of Oriental Cable was accounted by the acquisition method, which was different from the predecessor method used in the previous case of CSR merging CNR . Is this accounting method appropriate? Furthermore, what are the possible drivers for companies adopting this accounting method? What is the impact of this merger on the company? (2) The revenue of Oriental Pearl Group in 2019 is close to that of its competitor Mango Excellent Media; But the net profit far exceeds that of Mango Excellent Media. Does this indicate that Oriental Pearl Group is more valuable for investment.
Translated title of the contributionOriental Pearl Group's acquisition of Oriental Cable Network: Business Combination Under Common Control or Not?
Original languageChinese (Simplified)
Number of pages13
Publication statusPublished - 6 Sept 2024

Case number

GC-23-055

Case normative number

GC-23-055-CC

Case type

Field Case

Update date

12/01/2025

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • Business Combination under Common Control(BCUCC)
  • Business Combination not under Common Control(BCNUCC)
  • acquisiton accounting
  • purchase method
  • book value method
  • accounting policy choice
  • Financial statements
  • investment value

Case studies discipline

  • Accounting

Case studies industry

  • Health Care Services

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