Abstract
It was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigerator model, the basic difference was in the motor; the current AC motor would need to be replaced with a DC motor, which was more efficient but also more expensive. He would have to find a suitable supplier of DC motors in a very short time. Delayed sourcing of components would cause delays in the production of a new refrigerator and result in a later launch of new products. Within the home-appliance industry, the fierce level of competition meant that any delays in launching new products would result in a loss of sales. How should Whirlpool go about the process of finding a suitable supplier for the required DC motor parts? Should the company explore the possibility of developing its current supplier, or should it quickly engage an existing supplier of DC motors?
| Translated title of the contribution | Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 8 |
| Publication status | Published - 30 May 2014 |
Case number
9B12DC12Case normative number
9B12DC12-CCCase type
Field CaseUpdate date
22/09/2021Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- Suitable Supplier
- IPO(Initial public offering)
- Global Sourcing
- Supplier Quality
- Strategic sourcing
- Supplier/ Vendor Selection Criteria
- China
Case studies discipline
- Operations & Management Science
Case studies industry
- Other Services