翠宏:如何突破成长中的瓶颈?

Translated title of the contribution: Cuihong: How to Break Through Growth Bottlenecks?

韩践, 朱琼, 潘斌

Research output: Other contributionCase Studies

Abstract

This case describes the problems besetting Sichuan Cuihong Food Co., Ltd. (hereinafter "Cuihong") in its development. As a food company specializing in spicy seasonings, Cuihong entered into a period of rapid growth by providing customized spicy solutions for restaurant chains like Haidilao. However, as the company continued to expand, it encountered problems such as a lack of coordination in the process of bringing a product to market and slow product development and innovation. In 2023, the first year of the company's second five-year plan, the co-founder Liu Cui resolved to drive both organizational and business growth. She was wondering, "Where should I start? What is the root problem that has the most significant impact on corporate growth?"
Translated title of the contributionCuihong: How to Break Through Growth Bottlenecks?
Original languageChinese (Simplified)
Number of pages10
Publication statusPublished - 20 Jul 2024

Case number

OB-24-059

Case normative number

OB-24-059-CC

Case type

Field Case

Update date

12/01/2025

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • Corporate Growth
  • Organizing Ability
  • organization ability
  • Knowledge Management
  • leadership pipeline
  • enterprise life cycle
  • business life cycle
  • the common pitfalls founders face
  • early stage of corporate development
  • corporate growth bottleneck
  • make implicit knowledge explicit

Case studies discipline

  • Organizational Behavior

Case studies industry

  • Manufacturing

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