Abstract
This case describes the problems besetting Sichuan Cuihong Food Co., Ltd. (hereinafter "Cuihong") in its development. As a food company specializing in spicy seasonings, Cuihong entered into a period of rapid growth by providing customized spicy solutions for restaurant chains like Haidilao. However, as the company continued to expand, it encountered problems such as a lack of coordination in the process of bringing a product to market and slow product development and innovation. In 2023, the first year of the company's second five-year plan, the co-founder Liu Cui resolved to drive both organizational and business growth. She was wondering, "Where should I start? What is the root problem that has the most significant impact on corporate growth?"
| Translated title of the contribution | Cuihong: How to Break Through Growth Bottlenecks? |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 10 |
| Publication status | Published - 20 Jul 2024 |
Case number
OB-24-059Case normative number
OB-24-059-CCCase type
Field CaseUpdate date
12/01/2025Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- Corporate Growth
- Organizing Ability
- organization ability
- Knowledge Management
- leadership pipeline
- enterprise life cycle
- business life cycle
- the common pitfalls founders face
- early stage of corporate development
- corporate growth bottleneck
- make implicit knowledge explicit
Case studies discipline
- Organizational Behavior
Case studies industry
- Manufacturing