Find Research outputs - China Europe International Business School

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2022
2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective
Qi, W. (Editor), Zhang, Y. (Editor), Lu, M. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E. (Editor), Zou, Y. (Editor), Cao, J. (Editor), Zhao, E. (Editor), Liu, L. (Editor) & 李豆豆 (Editor), 2022, 61 p.
Research output: Book/Report › Report

Open Access
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2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力
Wang, Q. (Editor), Zhang, Y. (Editor), Lu, Y. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E., ZOU, Z., Cao, Z. (Editor), Zhao, L. (Editor), Liu, G. (Editor) & 李豆豆 (Editor), 2022, 117 p.
Research output: Book/Report › Report

Open Access
File

3037 Downloads (Pure)