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• 2021

  Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  3 Citations (Web of Science)

  124 Downloads (Pure)

  

  • Citations
    • Citation Indexes: 5
  • Captures
    • Readers: 56
  • Mentions
    • News Mentions: 1

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• 2012

  Determining Consumers' Discount Rates with Field Studies

  Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, In: Journal of Marketing Research. 49, 6, p. 822-841

  Research output: Contribution to journal › Journal

  • Discount Rate 100%
  • Pricing 33%
  • Profits 25%
  • Profit 25%
  • Utility 25%
  45 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 70
    • Policy Citations: 6
  • Captures
    • Readers: 117
  • Social Media
    • Shares, Likes & Comments: 625

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