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2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146Research output: Contribution to journal › Journal
Open AccessFile -
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, In: Journal of Retailing.Research output: Contribution to journal › Journal
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2018
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Shi, M. (First Author), Chiang, J. (Participant Author) & Yang, B. (Participant Author), 2018, In: Journal of Interactive Marketing. 42, p. 63-79Research output: Contribution to journal › Journal
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2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Wirtz, J. (First Author), Chiang, J. (Participant Author), Malhotra, N. (Participant Author) & Xiao, P. (Participant Author), 2014, In: Journal of Retailing. 90, 4, p. 463-480Research output: Contribution to journal › Journal
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2012
Determining Consumers' Discount Rates with Field Studies
Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, In: Journal of Marketing Research. 49, 6, p. 822-841Research output: Contribution to journal › Journal
