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2022
Spark Education: Service Innovation and Exploration in Edutech
Lin, C., Zhao, L. & Chiang, J., 29 Jul 2022, 15 p.Research output: Other contribution › Case Studies
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慧医天下：阿斯利康中国的互联网熟医患诊疗
Translated title of the contribution: AstraZeneca (China): Leveraging Offline Doctor-Patient Relationships in Online Healthcare Service Platform蒋炯文, 刘耿 & 林宸, 1 May 2022, 18 p.Research output: Other contribution › Case Studies
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火花思维：教育科技的服务创新和探索
Translated title of the contribution: Spark Education: Service Innovation and Exploration in Edutech林宸, 赵丽缦 & 蒋炯文, 29 Jul 2022, 16 p.Research output: Other contribution › Case Studies
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2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146Research output: Contribution to journal › Journal
Open AccessFile -
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, In: Journal of Retailing.Research output: Contribution to journal › Journal
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2020
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020, (In preparation).Research output: Working paper
File86 Downloads (Pure) -
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020.Research output: Working paper
File75 Downloads (Pure) -
Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., Jul 2020.Research output: Working paper
File68 Downloads (Pure) -
2018
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Shi, M. (First Author), Chiang, J. (Participant Author) & Yang, B. (Participant Author), 2018, In: Journal of Interactive Marketing. 42, p. 63-79Research output: Contribution to journal › Journal
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2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Wirtz, J. (First Author), Chiang, J. (Participant Author), Malhotra, N. (Participant Author) & Xiao, P. (Participant Author), 2014, In: Journal of Retailing. 90, 4, p. 463-480Research output: Contribution to journal › Journal
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中国电影业: 闪光的未必都是金子
Chiang, J. (First Author) & Jeongwen, C. (Participant Author), 2014, In: 英语文摘. 11, p. 1Research output: Contribution to journal › Journal
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2012
Determining Consumers' Discount Rates with Field Studies
Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, In: Journal of Marketing Research. 49, 6, p. 822-841Research output: Contribution to journal › Journal
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中国顶级品牌的营销要点
Chiang, J. (First Author), 2012, In: 商学院. 4, p. 0012-0013Research output: Contribution to journal › Journal
