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• 2021

  Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  3 Citations (Web of Science)

  124 Downloads (Pure)

  

  • Citations
    • Citation Indexes: 5
  • Captures
    • Readers: 57
  • Mentions
    • News Mentions: 1

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• Information Search and Product Returns Across Mobile and Traditional Online Channels

  Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, In: Journal of Retailing.

  Research output: Contribution to journal › Journal

  • Return 100%
  • Search 44%
  • Customers 33%
  • Customer 33%
  • Category 33%
  9 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 16
  • Captures
    • Readers: 95
  • Mentions
    • News Mentions: 2

  see details