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2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146Research output: Contribution to journal › Journal
Open AccessFile -
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, In: Journal of Retailing.Research output: Contribution to journal › Journal