Find Research outputs

Search results

• 2021

  2020年中国首席营销官（CMO）调查报告

  Translated title of the contribution: The 2020 CMO Survey Report in China王高 (Editor) & 崔洪波 (Editor), 13 Jul 2021, 86 p.

  Research output: Book/Report › Report

  Open Access

  File
  245 Downloads (Pure)

• 直播带货: 昙花一现还是大势所趋

  王高 (First Author) & 张锐 (Participant Author), 2021, In: 全球商业经典. 1, p. 86-91

  Research output: Contribution to journal › Journal

• 解构“国潮热”

  王高, 2021, In: 经理人. 6, p. 46-48

  Research output: Contribution to journal › Journal