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• 2007

  Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance

  De Luca, L. M. (First Author) & Atuahene-Gima, K. (Participant Author), 2007, In: Journal of Marketing. 71, 1, p. 95-112

  Research output: Contribution to journal › Journal

  • Knowledge 100%
  • Simultaneous Engineering 66%
  • Markets 66%
  • Collaboration 40%
  • Performance 40%
  579 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 835
  • Captures
    • Readers: 952

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• 2006

  The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

  Atuahene-Gima, K. (First Author), Li, H. (Participant Author) & De Luca, L. M. (Participant Author), 2006, In: Industrial Marketing Management. 35, 3, p. 359-372

  Research output: Contribution to journal › Journal

  • Marketing Strategy 100%
  • Performance 80%
  • Technology 40%
  • Product Development 20%
  • New Venture 20%
  101 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 151
  • Captures
    • Readers: 308

  see details