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• 2006

  Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision

  Chen, J. (First Author) & Paliwoda, S. (Participant Author), 2006, In: Journal of Euromarketing. 15, 3, p. 51-72

  Research output: Contribution to journal › Journal

  • Consumers 100%
  • Consumer Knowledge 75%
  • Purchase 75%
  • Knowledge Transfer 50%
  • Research 50%
  

  • Citations
    • Citation Indexes: 2
  • Captures
    • Readers: 13

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