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• 2014

  Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

  Wirtz, J. (First Author), Chiang, J. (Participant Author), Malhotra, N. (Participant Author) & Xiao, P. (Participant Author), 2014, In: Journal of Retailing. 90, 4, p. 463-480

  Research output: Contribution to journal › Journal

  • Intention 100%
  • Switching Behaviour 100%
  • Construal 20%
  • Research 20%
  • Marketing Management 20%
  45 Citations (Web of Science)

  

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