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2000
Beyond market orientation: When customers and suppliers disagree
Steinman, C. (First Author), Farley, J. U. (Participant Author) & Deshpande, R. (Participant Author), 2000, In: Journal of the Academy of Marketing Science. 28, 1, p. 109-119Research output: Contribution to journal › Journal
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Cross-National Empirical Generalization in Business Services Buying Behavior
Bowman, D. (First Author), Farley, J. U. (Participant Author) & chmittlein, D. (Participant Author), 2000, In: Journal of International Business Studies. 31, 4, p. 667-685Research output: Contribution to journal › Journal