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• 2021

  Ruhnn: Marketing Influencers

  Lin, C. & Cao, Z., 30 Jun 2021, 16 p.

  Research output: Other contribution › Case Studies

  • Marketing 100%
  • Influencer 100%
  • Enterprises 80%
  • e-Commerce 60%
  • Supply Chain Management 40%

• 如涵控股：网红营销服务商的转型探索

  Translated title of the contribution: Ruhnn: Marketing Influencers林宸 & 曹之静, 30 Jun 2021, 16 p.

  Research output: Other contribution › Case Studies

  • Influencer 100%
  • Commercialization 20%
  • Business Size 20%
  • Functionality 20%
  • Social Platform 20%

• 百瑞源：直播电商的思考

  Translated title of the contribution: Beryl: E-commerce Livestreaming Strategy林宸 & 曹之静, 30 Jun 2021, 16 p.

  Research output: Other contribution › Case Studies

  • Lycium 100%
  • Crop 50%
  • Juice 50%
  • Snack 50%
  • Nomenclature 25%
• 2019

  瑞幸咖啡：星巴克的中国挑战者

  Translated title of the contribution: Luckin Coffee：Starbucks' Challenger in ChinaLin, C., 30 Jun 2019, 30 p.

  Research output: Other contribution › Case Studies

  • Veterans 100%