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• 2021

  Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146

  Research output: Contribution to journal › Journal

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  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  3 Citations (Web of Science)

  124 Downloads (Pure)

  

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