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• 1997

  Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

  Schmitt, B. H. (Participant Author) & Simonson, A. (Participant Author), 1 Jan 1997, 1st. American Edition Edition ed. Simon & Schuster. 256 p.

  Research output: Book/Report › Monograph

  • Identity 100%
  • Company 50%
  • Customer 33%
  • Organizations 33%
  • Experience 33%

• 何处寻求大智慧

  吴敬琏, 1 Jan 1997, 三联书店. 390 p.

  Research output: Book/Report › Monograph

• 构筑市场经济的基础结构

  吴敬琏 (Participant Author), 1 Jan 1997, 中国经济出版社. 309 p.

  Research output: Book/Report › Monograph