With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.
|Publisher||Cambridge University Press|
|Number of pages||260|
|Publication status||Published - 1 Jan 2016|
Author informationSeung Ho Park, China Europe International Business School, Shanghai Gerardo Rivera Ungson, San Francisco State UniversityJamil Paolo S. Francisco, Asian Institute of Management
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Who are the ASEAN Champions?
Seung Ho Park
1 Media contribution
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