Business to Business Marketing: Analysis and Practice

Waldemar A. Pförtsch. (Participant Author), Robert P. Vitale (Participant Author), Joseph Giglierano (Participant Author)

    Research output: Book/ReportMonograph


    Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
    Original languageEnglish
    Number of pages552
    ISBN (Print)9780136058281
    Publication statusPublished - 1 Jan 2010

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