China CEO: voices of experience from 20 international business leaders

Juan Antonio Fernandez (Participant Author)

Research output: Book/ReportMonograph

Original languageEnglish
PublisherJohn Wiley & Sons (Asia)
ISBN (Print)9780470821923;
Publication statusPublished - 1 Jan 2006

Call number


Table of contents

Foreword: China: A Must-win Market. Introduction: Opportunity and Challenge. Chapter 1. Qualities of a Successful International Manager in China. Chapter 2. Managing Chinese Employees. Chapter 3. Working with Business Partners. Chapter 4. Communicating with Headquarters. Chapter 5. Facing Competitors. Chapter 6. Battling Intellectual Property Rights Infringers. Chapter 7. Winning Over Chinese Consumers. Chapter 8. Negotiating with the Chinese Government. Chapter 9. Living in China. Chapter 10. Conclusion. Appendix: Research Methodolgy. Index.

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