Coaching and Its Application in the Corporate Context

Siew Kim Jean Lee, Liman Zhao

Research output: Other contributionCase Studies

Abstract

In recent years, coaching developed into a unique management technique differing from traditional mentoring and consulting. This case study provides a systematic introduction to coaching, including its adoption by companies, benefits, and associated challenges, as well as its application in the corporate context.
Original languageEnglish
Number of pages15
Publication statusPublished - 6 Sept 2024

Case number

OB-24-092

Case normative number

OB-24-092-CE

Case type

Field Case

Update date

19/03/2025

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • Coaching
  • coaching culture
  • coaching leadership
  • GROW Model
  • team coaching
  • talent development

Case studies discipline

  • General Management
  • Organizational Behavior

Case studies industry

  • Other Services

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