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Language and visual imagery: Issues of corporate identity in East Asia
Bernd H. Schmitt (First Author)
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Social Sciences
Asians
20%
Authors
40%
Business School
40%
Campaign
20%
China
60%
Company
40%
Competition
20%
Corporate Identity
40%
Costs
20%
Cultural Factor
40%
Customer
20%
East Asia
100%
Enterprises
60%
Europe
60%
Executive
20%
Hong Kong
20%
Identity
40%
International Business
20%
Languages
20%
Linguistics
40%
Management
20%
Managers
20%
Marketing
20%
Quality
20%
Research
20%
Sales
20%
Teachers
40%
Technology
20%
Universities
20%