Mindray Bio-Medical Co. Ltd: Innovating for Growth in China and Beyond

Kwaku Atuahene-Gima (First Author), Leiping Xu (Participant Author)

Research output: Other contributionCase Studies


Shenzhen Mindray Bio-Medical Co. Ltd was determined to grow into a world-class medical equipment supplier. By 2008, Mindray had introduced to the domestic and international markets more than 50 new products. It had also built the largest research and development team in the Chinese medical equipment industry. However, Chairman Xu Hang needed to consider whether the company’s basic innovation strategy was flexible enough to compete with the multinational giants. What were the new approaches to growth through innovation? How could Mindray remain competitive? This case will introduce students to Mindray’s products markets, purchasing process, and elements of its innovation strategy, as well as allow students to analyze Mindray’s basic course of innovation.
Original languageEnglish
Number of pages21
Publication statusPublished - 1 Jan 2007

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Published by

China Europe International Business School


  • China Market
  • Entry Strategy
  • Innovation
  • New Product Development
  • Research and Development Strategy

Case studies discipline

  • Marketing
  • General Management
  • Strategy

Case studies industry

  • Professional, Scientific, and Technical Services
  • Health Care Services


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