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教授简介
(13)
科研成果
(271)
报纸新闻文章
(19)
科研成果
每年的科研成果
1997
2020
2021
2022
2025
127
期刊论文
76
案例
37
工作报告
20
工作论文
11
更多
7
专著
1
图书章节
1
会议稿件
1
会议摘要
1
预印本
每年的科研成果
每年的科研成果
20 个结果
出版年、标题
(降序)
出版年、标题
(升序)
题目
类型
过滤
工作论文
搜索结果
2022
Rare Diseases Are Not Rare in China: What can be done more for this Special Category of Patients (CEIBS Working Paper, No. 046/2022/MKT/POM, 2022)
Bouteiller, E.
,
3月 2022
.
科研成果
:
工作论文
开放访问
文档
Healthcare
100%
Drugs
50%
Foci
50%
Steam
50%
Recognition
50%
293
下载量 (Pure)
2021
Diffusion of Innovations: Modeling, Estimation, and Normative Developments(CEIBS Working Paper, No. 044/2020/MKT, 2020)
Jain, D. C.
, Krishnan, T. & Feng, S.,
1月 2021
.
科研成果
:
工作论文
开放访问
文档
Diffusion
100%
Scientific Modelling
85%
Diffusion of Technology
71%
Economic and Social Development
57%
Research Worker
28%
104
下载量 (Pure)
2020
Airlines Alliances: Fractures in Seamless Service(CEIBS Working Paper, No. 038/2020/MKT, 2020)
Krishnan, T. V., Singh, S. S. &
Jain, D. C.
,
2020
.
科研成果
:
工作论文
开放访问
文档
Airline
100%
Alliances
62%
Service Industries
50%
Customer
18%
Quality
18%
68
下载量 (Pure)
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y.,
Chiang, J.
& Zhang, Y.,
7月 2020
, (准备中).
科研成果
:
工作论文
文档
Economics
100%
Consumer Behavior
100%
Demand
75%
Literature
50%
Goods
50%
81
下载量 (Pure)
Challenges in Managing Amoeba Teams: Evidence from Fast Fashion Industry(CEIBS Working Paper, No. 032/2020/MKT, 2020)
Lin, C. & Shi, M.,
7月 2020
.
科研成果
:
工作论文
文档
Teams
100%
Fast Fashion
27%
Sales
27%
Leadership
27%
Fashion Industry
18%
72
下载量 (Pure)
Consumer Choices Across Seemingly Disparate Product Categories(CEIBS Working Paper, No. 029/2020/MKT, 2020)
Lin, C. & Bowman, D.,
7月 2020
.
科研成果
:
工作论文
文档
Category
100%
Consumers
100%
Process
37%
Consumption
25%
Motor Vehicles
12%
85
下载量 (Pure)
Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y.
& Song, I.,
1 1月 2020
, (准备中).
科研成果
:
工作论文
文档
Enterprise
100%
Incentives
62%
Consumers
62%
Information
50%
Information Theory
37%
149
下载量 (Pure)
Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)
Xiang, Y.
& Soberman, D. A.,
1 1月 2020
, (准备中).
科研成果
:
工作论文
文档
Information
100%
Advertising
44%
Consumers
33%
Attribute Information
33%
Markets
27%
132
下载量 (Pure)
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y.,
Chiang, J.
& Zhang, Y.,
7月 2020
.
科研成果
:
工作论文
文档
Girls
100%
Boys
100%
Expenditure
66%
Enterprise
50%
e-Commerce
50%
74
下载量 (Pure)
Early Prediction of Peak Sales Time in New Product Sales: Your Prediction May be Statistically Significant, But Is It Accurate?(CEIBS Working Paper, No. 037/2020/MKT, 2020)
Krishnan, T. V. &
Jain, D. C.
,
8月 2020
.
科研成果
:
工作论文
开放访问
文档
Time
100%
Testing
40%
Measure
40%
Growth
40%
Forecasting
40%
61
下载量 (Pure)
In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)
Wang, Q.
, Fu, N. & Wang, X.,
1 1月 2020
.
科研成果
:
工作论文
开放访问
文档
Adoption
100%
Groups
40%
Marketing Strategy
30%
Natural Environment
30%
Consumers
30%
147
下载量 (Pure)
Increase Adoption and Shorten the Calendar: A New Formula that Cultivates Innovators(CEIBS Working Paper, No. 034/2020/MKT, 2020)
Zhang, Y., Feng, W., Hult, G. T. M. & Lin, C.,
2020
.
科研成果
:
工作论文
文档
64
下载量 (Pure)
Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)
Zhang, Y., Voorhees, C. M., Lin, C.,
Chiang, J.
, Hult, G. T. M. & Calantone, R. J.,
7月 2020
.
科研成果
:
工作论文
文档
Return
100%
Search
66%
Channels
55%
Information
44%
Customer
33%
67
下载量 (Pure)
Linking Team Agility to Market Performance(CEIBS Working Paper, No. 028/2020/MKT, 2020)
Lin, C.,
7月 2020
, (准备中).
科研成果
:
工作论文
文档
Dynamic Environment
100%
Teams
100%
Senior Executive
100%
Linking
100%
Survey
100%
56
下载量 (Pure)
Managing Convenience(CEIBS Working Paper, No. 027/2020/MKT, 2020)
Lin, C.,
7月 2020
, (准备中).
科研成果
:
工作论文
文档
Convenience Store
100%
Threat
50%
e-Commerce
50%
Pandemic
50%
59
下载量 (Pure)
Modeling Product Diffusion and Repeat Purchases: A Fractional Calculus-Based Approach(CEIBS Working Paper, No. 040/2020/MKT, 2020)
Lotfi, A., Jiang, Z. &
Jain, D. C.
,
8月 2020
.
科研成果
:
工作论文
开放访问
文档
Economic Process
100%
Multiple Version
100%
73
下载量 (Pure)
Predicting Time to Upgrade for Successive Product Generations: An Exponential-Decay Proportional Hazard Model (CEIBS Working Paper, No. 043/2020/MKT, 2020)
Qu, X., Lotfi, A., Jiang, Z. &
Jain, D. C.
,
11月 2020
.
科研成果
:
工作论文
开放访问
文档
Exponential Decay
100%
Proportional Hazards Regression Model
100%
Rendering
14%
Prediction Accuracy
14%
Prediction Performance
14%
97
下载量 (Pure)
The Impact of Introducing a Customer Loyalty Program on Category Sales and Profitability (CEIBS Working Paper, No. 026/2020/MKT, 2020)
Lin, C.,
7月 2020
, (准备中).
科研成果
:
工作论文
文档
Category
100%
Profits
50%
Introduction
20%
Diffusion
10%
Expenditure
10%
129
下载量 (Pure)
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y.
, Soberman, D. & Gatignon, H.,
1 1月 2020
, (准备中).
科研成果
:
工作论文
文档
Market
100%
Demand
75%
Product Life Cycle
50%
Enterprise
50%
Specific Industry
50%
124
下载量 (Pure)
When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)
Wang, Q.
, Zheng, Y. & Park, C. H.,
1 1月 2020
.
科研成果
:
工作论文
开放访问
文档
Standards
100%
Brand
80%
Consumers
60%
Network Economics
60%
Network
60%
403
下载量 (Pure)