Lingling Zhang

2025
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Mueller, E., Shapira, D., Yang, J. & Zhang, L., 1月 2025, 在: Journal of the Academy of Marketing Science. 53, 1, 页码 4-28 25 页码
科研成果: 期刊稿件 › 期刊论文

开放访问
to Understand the Effect of Image-Text Congruence
Cao, T., Li, X. & Zhang, L., 9 5月 2025, 在: Management Science. 25 页码
科研成果: 期刊稿件 › 期刊论文
2024
How Users Drive Value in Two-sided Markets Platform Designs That Matter 1
Zhou, Z., Zhang, L. & Van Alstyne, M., 3月 2024, 在: MIS Quarterly. 48, 1, 页码 1-30 30 页码
科研成果: 期刊稿件 › 期刊论文
6 引用 (Web of Science)
海尔干衣机：将成熟产品引入新兴市场的用户洞察
张玲玲 & 赵玲, 20 7月 2024, 15 页码.
科研成果: 其它稿件 › 案例
2023
What shall I learn? Two-stage decision making under social influence on corporate E-learning platforms
Song, Y. A., Zhang, L., Ma, L. & Bose, I., 2023, 在: Decision Support Systems. 171
科研成果: 期刊稿件 › 期刊论文
2021
Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text
Cao, J., Li, X. & Zhang, L., 2021, 在: Management Science.
科研成果: 期刊稿件 › 期刊论文

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张 玲玲