The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

Yi Xiang, David Soberman, Hubert Gatignon

科研成果: 工作论文

101 下载量 (Pure)

1 期刊论文

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2022
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), 2月 2022, 在: Production and Operations Management. 31, 2, 页码 622-644 23 页码
科研成果: 期刊稿件 › 期刊论文
1 引用 (Web of Science)