When and How Brands Affect Attribute Weights in Consumer Decision Processes

Social Sciences

• Consumers 47%
• Process 17%
• Experience 17%
• Airline 11%
• Specific Industry 11%
• Influence 11%
• Survey Analysis 5%
• Research 5%
• Segmentation 5%
• Relative 5%
• Markets 5%
• Literature 5%
• Strategy 5%
• Purchase 5%
• Superior 5%
• Theory 5%
• Size 5%
• Prices 5%

Economics, Econometrics and Finance

• Brand 100%
• Scientific Modelling 5%
• Market 5%
• Order 5%

Psychology

• Segmentation 5%