Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases

Press/Media: Newspaper Articles and Columns › Other Contributions

Period24 Nov 2021

Media contributions

1

Media contributions

  • TitleDoes pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases
    Media name/outletCEIBS Knowledge
    Media typeWeb
    Country/TerritoryChina
    Date24/11/21
    PersonsJungsil Choi, Sreedhar R. Madhavaram, Hyun Young Park
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  • Other Contributions