How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal

Press/Media: Newspaper Articles and Columns › Other Contributions

Period4 May 2021

Media contributions

1

Media contributions

  • TitleHow donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal
    Media name/outlet CEIBS Knowledge
    Media typeWeb
    Country/TerritoryChina
    Date4/05/21
    PersonsJungsil Choi, Hyun Young Park
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  • Other Contributions