In China, life’s all about being online!

  • Chen Lin

Press/Media: Newspaper ArticlesInterview


Can anyone really say they’re immune to digital marketing? How do the US and China stack up against each other when it comes to the Internet? Why do poorer Chinese families spend more on their sons? Watch CEIBS’ Assistant Professor of Marketing Chen Lin explain her research.

Period31 Dec 2015

Media contributions


Media contributions


  • Interview