Li-Ning lost out to foreign rivals in China

  • Hellmut Schütte
  • Jocelyn Probert
  • Sumelika Bhattacharyya

    Press/Media: Newspaper Articles and Columns


    Gymnast Li Ning became a Chinese hero in 1984 when he won six medals at the Los Angeles Olympics, the country’s first appearance at a summer games in 32 years. By 1990 he had set up his own sportswear company, Li-Ning. It was an immediate hit, and in 1999 the company’s revenues in China reached Rmb700m, more than twice Nike’s Rmb300m and Adidas’s Rmb100m.

    Period17 Jun 2013

    Media contributions


    Media contributions

    • TitleLi-Ning lost out to foreign rivals in China
      Media name/
      PersonsHellmut Schütte, Jocelyn Probert, Sumelika Bhattacharyya


    • Newspaper Articles and Columns