Prof. Weiru Chen on Platform Strategy

Description

CEIBS Associate Professor of Strategy Chen Weiru, co-author of Platform Strategy: A Global Revolution of Business Model, provides us with a look at the innovative "platform" concept and explains how it has the power to change the behaviour of both businesses and consumers. Prof. Chen will teach an open enrollment programme on "platform strategy" at CEIBS Shanghai campus: http://www.ceibs.edu/execed/index/108447.shtml