The making of BMW’s Startup GARAGE

Press/Media: Newspaper ArticlesInterview

Description

CEIBS Associate Professor of International Business and Strategy Shameen Prashantham met up with Head of BMW Startup Garage Gregor Gimmy in Munich. Watch as Gimmy explains how he pulled off a “startup” inside such a huge and very traditional corporation.

Period21 Mar 2017

Media contributions

1

Media contributions

Categories

  • Interview