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  • 2023

    施耐德电气的多元、平等与包容(DEI)行动：从“为何”到“如何”

    Translated title of the contribution: DEI at Schneider Electric: From "Why" to "How"李秀娟 & 赵丽缦 , 10 Apr 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 易德投资：评估氢能行业投资机会

    Translated title of the contribution: Yield Capital: Evaluating Investment Opportunities in the Hydrogen Energy Industry张宇 & 李小轩, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 步步高超市的数字化进程：从“物本”到“人本”

    Translated title of the contribution: The Digital Transformation of Better Life Supermarket: From Product-Centric to People-Centric方跃, 郑雪, 刘耿, 吕星航 & 钱文颖, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 洽洽食品：纵横零食市场

    Translated title of the contribution: Chacha Food: Conquering the Snack Food Market朱天 & 陈炳亮, 1 Jun 2023, 13 p.

    Research output: Other contribution › Case Studies

  • 浙民投要约收购振兴生化（A）：“野蛮人”来敲门

    Translated title of the contribution: ZUIG's Tender Offer Takeover of Zhenxing Biochem (A): Barbarians at the Gate黄生, 黄夏燕 & 孟圆, 15 May 2023, 15 p.

    Research output: Other contribution › Case Studies

  • 浙民投要约收购振兴生化（B）：“野蛮人”进门之后

    Translated title of the contribution: ZUIG's Tender Offer Takeover of Zhenxing Biochem (B): Barbarians Enter the Gate黄生, 黄夏燕 & 孟圆, 15 May 2023, 7 p.

    Research output: Other contribution › Case Studies

  • 海云地产：绩效管理

    Translated title of the contribution: SeaCloud Real Estate: Performance Management蒋凤桐, 张驰 & Birtch, T. A., 10 Apr 2023, 9 p.

    Research output: Other contribution › Case Studies

  • 瑞安房地产：CEO 继任（C）

    Translated title of the contribution: Shui On Land (SOL): The Next CEO (C)梁能, 林淑 & 张丽, 27 Feb 2023, 10 p.

    Research output: Other contribution › Case Studies

  • 瑞幸：“涅槃重生”之路

    Translated title of the contribution: Luckin: Rising from the Ashes梁超 & 朱琼, 10 Apr 2023, 15 p.

    Research output: Other contribution › Case Studies

  • 瑞金医院：智慧医院建设及平台化探索

    Translated title of the contribution: Ruijin Hospital: Embarking on a Smart Hospital Journey and Exploring a Digital Medicine Platform朱晓明, 蔺亚男, 赵丽缦 & 朱奕帆 , 25 Aug 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 盒马：零售新物种能否开创数智新优势？

    Translated title of the contribution: Freshippo: Can a New Retail Species Gain Competitive Edge with Digital Intelligence?陈威如, 吴璠 & 王节祥 , 25 Aug 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 祥源开发齐云山：山上与山下

    Translated title of the contribution: Sunriver: Developing the Qiyun Mountain芮萌 & 陈炳亮, 10 Apr 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 绿色饮食倡导者OATLY：如何开启中国大市场？

    Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 聚慧食品：复合调味品隐形冠军的战略抉择

    Translated title of the contribution: How A Hidden Champion Defending its Title: The Strategic Choice of JuHui Food张宇 & 李小轩, 15 May 2023, 13 p.

    Research output: Other contribution › Case Studies

  • 董杏丽：施耐德电气“硬核”女高管的职业抉择

    Translated title of the contribution: Shirley Dong at Schneider Electric: A Female Technical Leader’s Career at a Crossroads李秀娟, 郑欣 & 赵丽缦, 15 May 2023, 11 p.

    Research output: Other contribution › Case Studies

  • 蔡司光学中国：服务驱动增长

    Translated title of the contribution: Zeiss Vision in China: Driving Growth with Service忻榕 & 仲进, 15 May 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 贝泰妮：多触点数字时代持续打造国货品牌力

    Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 阿斯利康（中国）：以全病程诊疗一体化服务推动社会创新

    Translated title of the contribution: AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions throughout the Patient Journey陈威如 & 刘耿, 15 May 2023, 15 p.

    Research output: Other contribution › Case Studies

  • 2024

    Allbirds China: Sustainable Footprints into an Emerging Market

    Prashantham, S. & Wu, F., 26 Apr 2024, 13 p.

    Research output: Other contribution › Case Studies

  • Bosch China: Building a Coaching Culture

    Lee, S. K. J. & Zhao, L., 30 Apr 2024, 14 p.

    Research output: Other contribution › Case Studies

  • Dialogue in the Dark (DiD) China: Managing Diversity through Lessons "in the Dark"

    Lee, B. Y., Zhao, L., Ju, H. & David, E. M., 30 Apr 2024, 11 p.

    Research output: Other contribution › Case Studies

  • FILA斐乐：一个在中国快速崛起的时尚运动品牌

    Translated title of the contribution: FILA: The Rapid Rise of a Fashion Sports Brand in China王高 & 曹之静 , 30 Apr 2024, 17 p.

    Research output: Other contribution › Case Studies

  • King's Flair International: Managing Supplier's Crisis in Virtual Manufacturing

    Law, J., Chen, S., Pang, A., Wan, J. & Wong, A., 26 Apr 2024, 16 p.

    Research output: Other contribution › Case Studies

  • Thoughtworks：敏捷创新人才的困境

    Translated title of the contribution: Thoughtworks: The Dilemma of Acquiring Agile Innovation Talents王泰元, 赵丽缦 & Chng, D. H. M., 30 Apr 2024, 13 p.

    Research output: Other contribution › Case Studies

  • Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market

    Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.

    Research output: Other contribution › Case Studies

  • 《不眠之夜》上海版：文化赋能商业，演艺市场的新物种

    Translated title of the contribution: Sleep No More in Shanghai: Disrupting Performing Arts Market蔡舒恒, 曹之静 & 张云路 , 30 Apr 2024, 17 p.

    Research output: Other contribution › Case Studies

  • 元气森林：挑战可口可乐

    Translated title of the contribution: Chi Forest: Taking on Coca-Cola方跃, 刘耿, 黄夏燕 & 吕星航 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 博世中国：打造“教练文化”

    Translated title of the contribution: Bosch China: Building a Coaching Culture李秀娟 & 赵丽缦 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 多元化驱动业务：博世中国执行副总裁李晓虹的挑战

    Translated title of the contribution: Diversity as a Business Catalyst: The Challenges Facing Rosa Lee, Executive Vice President of Bosch China李秀娟, 郑欣 & 赵丽缦 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 智元汇：从“智慧交通”到“智慧城市”的数字创新之路

    Translated title of the contribution: Zhiyuanhui's Digital Innovation: Technology First or Scenario First?陈桓亘, 廖毅, 赵丽缦, 何为, 李晓天 & 白果 , 26 Apr 2024, 13 p.

    Research output: Other contribution › Case Studies

  • 格陆博：本土初创企业如何面对海外巨头？

    Translated title of the contribution: Global Technology: How a Chinese Start-up Competed with International Giants龚焱 & 蔺亚男, 26 Apr 2024, 14 p.

    Research output: Other contribution › Case Studies

  • 海马体：摄影界的新物种

    Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 王品：在中国大陆的多元化战略取舍

    Translated title of the contribution: Wowprime: The Crossroads of Diversification Strategies in Mainland China蔡舒恒, 朱琼 & 张云路 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies