Gao Wang

Search results

• 2021

  直播带货: 昙花一现还是大势所趋

  王高 & 张锐, 2021, In: 全球商业经典. 1, p. 86-91

  Research output: Contribution to journal › Journal

• 解构“国潮热”

  王高, 2021, In: 经理人. 6, p. 46-48

  Research output: Contribution to journal › Journal
• 2020

  中国企业如何把握疫情后的全球化趋势?

  Wang, G., 2020, In: 小康. 16, p. 22-23

  Research output: Contribution to journal › Journal
• 2019

  “逆向型”企业的成长路径:多案例研究

  李晓飞, Wang, G. & 马宝龙, 2019, In: 营销科学学报. 1, p. 28-44

  Research output: Contribution to journal › Journal
• 2018

  猪八戒网盈利之经

  Wang, G., 2018, In: 经理人. 6, p. 62-65

  Research output: Contribution to journal › Journal

• 猪八戒网盈利之经

  Wang, G., 2018, In: 企业家信息. 10, p. 116-118

  Research output: Contribution to journal › Journal
• 2017

  新零售的出路在哪里

  Wang, G., 2017, In: 企业观察家. 12, p. 56-58

  Research output: Contribution to journal › Journal
• 2015

  基于顾客感知的品牌资产指数构建与行业分析 Development of customer-based brand equity index and its application to industry analysis

  马宝龙, Wang, G., Ying, SUN., Bao-long, MA., 邹振兴, 孙瑛, Gao, WANG., Jing-jing, BU., Zhen-xing, ZOU. & 步晶晶, 2015, In: 管理科学学报. 18, 2, p. 36-49

  Research output: Contribution to journal › Journal
• 2014

  The impact of a product-harm crisis on customer perceived value

  Ma, B., Wang, G., Zhang, L. & Li, F., 2014, In: International Journal of Market Research. 56, 3, p. 341-366

  Research output: Contribution to journal › Journal

  • Customer 100%
  • Customers 100%
  • Brand 66%
  • Research 22%
  • Competitive Market 22%
  5 Citations (Web of Science)

• “互联网营销”要慎行

  Wang, G., 2014, In: 销售与管理. 10, p. 84-86

  Research output: Contribution to journal › Journal

• 慎行“互联网营销”

  Wang, G. & Wang, G., 2014, In: 中欧商业评论. 8

  Research output: Contribution to journal › Journal
• 2013

  怎样收获好“庄稼”

  Wang, G. & Wang, G., 2013, In: 中欧商业评论. 2, p. 1

  Research output: Contribution to journal › Journal

• 杜拉拉“升值”记

  Wang, G. & Zhang, R., 2013, In: 中欧商业评论. 7, p. 110-116

  Research output: Contribution to journal › Journal

• 质量属性变化对满意与忠诚关系的调节作用 The Moderating Effect of Quality Attribute Perceptual Change on Satisfaction-loyalty Relationship

  Xu, Y., Zhao, P., Wang, G., 徐茵, Wang, G. & 赵平, 2013, In: 南开管理评论. 4, p. 114-123

  Research output: Contribution to journal › Journal
• 2012

  掌好营销的“双轮”

  Wang, G., 2012, In: 复印报刊资料：市场营销. 12, p. 50-51

  Research output: Contribution to journal › Journal

• 掌好营销的“双轮＂

  Wang, G., 2012, In: 中欧商业评论. 9, p. 55-57

  Research output: Contribution to journal › Journal
• 2010

  The effects of product-harm crisis on brand performance

  Ma, B., Wang, G., Zhang, L. & Li, F., 2010, In: International Journal of Market Research. 52, 4, p. 443-458

  Research output: Contribution to journal › Journal

  • Brand 100%
  • Harm 85%
  • Performance 71%
  • Market Structure 57%
  • Research 28%
• 2009

  关系营销范式下营销努力对客户行为的影响研究

  马宝龙, Wang, G., 李金林 & 李纯青, 2009, In: 南开管理评论. 12, 3, p. 52-160

  Research output: Contribution to journal › Journal

• 如何缔造营销神话——基于中国10家快速成长企业的研究

  Wang, G., 赵俊霞, 杨斌, 林健, 马宝龙, 陈浩 & 李飞, 2009, In: 中欧商业评论. 5

  Research output: Contribution to journal › Journal