Research output per year
Research output per year
Search results
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2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C., Chiang, J., Zhang, Y. & Chen, Y., 2021, In: Marketing Science. 40, 6, p. 1123-1146Research output: Contribution to journal › Journal
Open AccessFile1 Citation (Web of Science)77 Downloads (Pure) -
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 2021, In: Journal of Retailing.Research output: Contribution to journal › Journal
5 Citations (Web of Science) -
2018
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Shi, M., Chiang, J. & Yang, B., 2018, In: Journal of Interactive Marketing. 42, p. 63-79Research output: Contribution to journal › Journal
2 Citations (Web of Science) -
2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Wirtz, J., Chiang, J., Malhotra, N. & Xiao, P., 2014, In: Journal of Retailing. 90, 4, p. 463-480Research output: Contribution to journal › Journal
42 Citations (Web of Science) -
中国电影业: 闪光的未必都是金子
Chiang, J. & Jeongwen, C., 2014, In: 英语文摘. 11, p. 1Research output: Contribution to journal › Journal
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2012
Determining Consumers' Discount Rates with Field Studies
Yao, S., Chiang, J., Mela, C. F. & Chen, Y., 2012, In: Journal of Marketing Research. 49, 6, p. 822-841Research output: Contribution to journal › Journal
43 Citations (Web of Science) -
中国顶级品牌的营销要点
Chiang, J., 2012, In: 商学院. 4, p. 0012-0013Research output: Contribution to journal › Journal